The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer ...

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount ...

Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as ...

The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle ...

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO ...

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV ...

E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form ...

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop ...

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...

The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store ...

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...