Leading teams in 2025 didn't chase quick wins; they invested in human-centric design, clean data, and iterative innovation to deliver measurable outcomes.

Every software category is racing toward the same vision: tools that run themselves. Prepare for self-driving CRMs.

With a new year swiftly coming, Steve Miranda, Executive Vice President, Applications Development at Oracle, recently joined the CRM Playaz to discuss what the year ahead has in store in the ...

Marketers are shifting their focus from basic metrics to more holistic reporting that demonstrates event success and how it drove business outcomes.

Olo, providers of a technology platform for restaurants, has completed the acquisition of Spendgo, a loyalty and guest engagement platform provider, adding to its suite of ordering, payment, unified ...

Kustomer customers can now resolve "Where is my order?" and "Where is my refund?" requests with real-time order, shipping, and returns data inside a single view.

This year’s dominating sales trends and technologies build on the growing use of artificial intelligence, which is becoming more impactful in 2025. In addition to AI, sales organizations are enhancing ...

Crownpeak, a digital experience platform (DXP) provider, has acquired Attraqt, a provider of omnichannel artificial intelligence-powered product search, merchandising, and recommendation software to ...

For a company like Starbucks, scent is naturally associated with the product it sells. Walk into a Starbucks location and you’ll immediately be greeted with the warm, inviting scent of freshly brewed ...

Qualtrics and Bain & Company, creators of Net Promoter Score and Net Promoter System, today unveiled the NPS Outer Loop powered by Qualtrics for early access customers. This new solution, designed by ...

Freshworks today introduced Freddy Self Service, Freddy Copilot, and Freddy Insights, predictive and assistive generative artificial intelligence capabilities embedded within Freshworks solutions and ...

Legacy commerce platforms and ecosystems often appear robust but are increasingly found to be rigid, especially when facing the pressure of modern retail demands. Over time, monolithic tech stacks ...