Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a ...

Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet ...

To promote its latest piece of hardware, the ROG Xbox Ally handheld device, Xbox is thinking outside the box to get the word ...

Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer ...

Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern ...

For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.

Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the chain’s retail media network.

Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. Selected by our editorial team, this year’s honorees represent the ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester.