Diet Coke designed a Canny Pack, while Starbucks sent real-life assistants to the movie's New York City premiere.
The marketing teams behind political campaigns don’t think in terms of ‘linear vs. digital’ or ‘CTV vs. display.’ They think ...
As Labubu's demand and resale show signs of cooling, here's a look at the next phase of scalable IPs and what separates ...
More than half (54%) of clients working with independent shops gave their agency a client satisfaction rating of 9/10, making them “active advocates” of the agencies. This compares with 39% of clients ...
After a KitKat truck was stolen just before Easter, the agency behind the ensuing ‘KitKat heist’ shared how it owned the narrative.
One day after Mediterranean restaurant chain Cava added glazed salmon, its first seafood offering, to its menu on April 20, ...
When you see a warning like that, you know what follows is not a mild stroll in nature. It’s Columbia Sportswear’s new spring ...
Walking-focused footwear brand Ecco has launched a Boston-wide activation “celebrating every way people take on the 26.2,” to ...
Mocean has promoted Ryan Bucci to CCO, brand and has welcomed Laura Likos as president, brand. Bucci returned to the ...
The tech giant’s comparison shopping tool released a new spot in partnership with 20th Century Studios’ The Devil Wears Prada ...
The Cigna Group, which comprises health companies Cigna Healthcare and Evernorth Health Services, has promoted Melissa ...
The independent agency partners with the Abu Dhabi AI firm to engineer a first-of-its-kind, LLM-powered operating system.
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