The move lowers the monetisation threshold, allowing more creators to earn by tagging products across Shorts, video-on-demand and live content.

In a market once driven by deliverables, a new agency mindset is prioritising experimentation, ownership, and real-time execution.

Mani will continue as CEO at JioStar, overseeing its digital sports and entertainment platforms until June, according to sources.

The joint offering aims to bridge the gap between scientific communication and on-ground engagement in the healthcare and pharma sector.

"Meta is now traditional," says Shalini Kochar, AVP, Marketing at Swiss Beauty, detailing how the brand is using 'Friends' and viral glitter to double its revenue.

What was once a simple habit of switching on the television has turned into a maze of logins and payments, raising questions about how accessible football really is.

In a cluttered sponsorship landscape, Colgate is moving beyond visibility to build meaning—using the IPL to link oral health with real performance outcomes.

Ashish Saksena, Festival Director, Red Lorry Film Festival by BookMyShow, explains why brands are swapping logo placements ...

At a time when most media plans default to digital-first, a new study by Inteliphyle is questioning that very premise.

It is a striking admission from a CEO who has led Coca-Cola since 2017, navigating everything from pandemic disruptions to portfolio reshuffles. Yet, in Quincey’s telling, AI represents a different ...

OpenAI has discontinued its AI video-generation platform Sora and is winding down its $1 billion content partnership with The ...

The marketing partnership focuses on enabling digital transactions across matchday environments during the IPL 2026 season.