Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience ...

Nielsen announced a new ad performance capability to help buyers predict sales lift and incremental revenue for Nielsen One ...

If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal ...

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything ...

Dappier's new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.

Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. (Not great.) ...

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

AdExchanger and Equativ are partnering to power live content, executive conversations and multi-channel distribution from ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

At least, that was true in the past, until companies like Envive made it their mission to help brands optimize how they’re ...

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users ...