Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience ...
Nielsen announced a new ad performance capability to help buyers predict sales lift and incremental revenue for Nielsen One ...
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal ...
Dappier's new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.
Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything ...
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. (Not great.) ...
Dive into AdExchanger's paypal curated ads coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Dive into AdExchanger's Olivier Toubia coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.
A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!
AdExchanger and Equativ are partnering to power live content, executive conversations and multi-channel distribution from ...
At least, that was true in the past, until companies like Envive made it their mission to help brands optimize how they’re ...
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