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WARC has upgraded its global advertising spend outlook for 2025-2027, saying the industry is now on course to close out 2025 with growth of 8.9%, to $1.9 trillion (all figures US) – 1.5% higher than ...

The brand's new PR-led activation revives the annual downtown Toronto display at the former HBC flagship store.

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More Canadians than ever are reading newspapers in print or digital formats thanks to increased access to news content through digital platforms. Readership is strong across all demos and, contrary to ...

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After a lengthy global review process, McDonald’s has chosen its Canadian media agency of record. It’s stuck with Omnicom agency OMD, which has held the local account for 14 years. A McDonald’s Canada ...

Loblaw Media is no more now that the company has launched Advance powered by Loblaw, a new division that is consolidates the retailer’s omnichannel network and data capabilities. Advance is designed ...

Vividata has released the Spring 2024 update of its Study of the Canadian Consumer (SCC) of the media and consumer habits in Canada. The study from the Canadian media and consumer research firm ...

For years, brand safety has been treated as a red flag in Canadian media buying, particularly when it comes to advertising alongside politics, crime or global conflict. Intuitively, marketers assume ...