GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by John Cook on Oct 8, 2013 at 7:00 am ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: tips@geekwire.com by Lisa Stiffler on Nov 11, 2024 at 10:17 am November 11, 2024 at ...

As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv. The ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...

TV ad measurement company iSpot has announced that it has received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering ...

TV ad measurement firm iSpot.TV has hired investment bank Jefferies to run a process, sources said. The outcome could lead to a new round of financing, or an acquisition, possibly by a PE firm. The ...

This week, iSpot.tv acquired Ace Metrix in a deal that combines the providers of complementary measurement services for TV advertising. ISpot measures reach, conversion rates and brand lift for ...

ISpot.tv announced today that it has acquired Ace Metrix, a deal that brings two TV and video ad measurement companies together. ISpot founder and CEO Sean Muller said that the companies have ...