People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent wayto get company names and messages in front of the masses, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the ...

The majority of advertising exposure occurs when the audience's attention is focused elsewhere, such as while flipping through a magazine or browsing a web site. However, a new study reveals that even ...

Google displays sponsored advertisements in a variety of areas in Gmail, including on the right side when you open an email and above and below the inbox. When personalized or non-personalized ...

TV’s newest commercials are starting to look an awful lot like the web’s oldest. Any user of Amazon’s Fire set-top device might have recently stumbled upon an interactive on-screen graphic from Geico, ...

The New York Times NYT-1.48%decrease; red down pointing triangle is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad ...

Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included other ...

Apple has a history of producing innovative web-based advertisements for the ‘Get a Mac’ series and now they’ve published a clever new web banner on Yahoo Games, advertising the gaming capabilities of ...