Dak Prescott has a unique logo on his jersey during NFL games. The Dallas Cowboys quarterback is now in his tenth year in the ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

CEO Julie Felss Masino defends Cracker Barrel's controversial rebranding efforts amid widespread social media criticism ...

Cracker Barrel's new logo and restaurant remodels have stirred controversy from customers who fear the nationwide chain and country store is losing its traditional down-home draw amid calls for CEO ...

The restaurant chain wanted to revive sales with a new logo and appearance, but relented after many patrons – and President Trump – complained ...

Cracker Barrel, which is known for its comfort food and nostalgic atmosphere, unveiled a new, simplified logo with the a fall menu on Aug. 19. The new logo removes the man, however, includes the ...

Responding to a barrage of complaints from its loyal customers, Cracker Barrel announced Tuesday it was scrapping the ...

Cracker Barrel planned to remodel some restaurants to attract younger crowds. The company is suspending those plans, as it ...

Cracker Barrel's new logo and restaurant remodels have stirred controversy from customers who fear the nationwide chain and country store is losing its traditional down-home draw amid calls for CEO ...