With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

An app, short for "application," is a piece of software developed primarily for use on a phone, tablet, or other mobile, wireless device. If you use an iPhone or iPad, you are using an app every time ...

Apple's iOS and Mac app stores have popularized the concept, but Microsoft, Google, and others are now adopting it Apple’s App Store for its iPhone and other iOS devices is an unqualified success, ...

The App Store has an enormous reach, enabling developers to access billions of users. But, there is confusion on how much Apple charges — and on what. The 30% fee on App Store purchases is often ...

SHREVEPORT, La. - A major change is happening inside Apple’s App Store, and it could mean lower prices and more options for iPhone and iPad users. But for Apple, it’s a financial blow, and possibly a ...