Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I want to preface this article by saying that I don’t think I’m any sort of magic CMO. We ...

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...

The commercial systems that fueled B2B growth over the past two decades are no longer fit for purpose. While executives ...

Fractional CMO Amrita Gurney shows startup founders what to expect, when to hire, and how fractional leadership fits Canadian ...

The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the engine driving growth for countless businesses. Yet, an often-overlooked threat is quietly ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

As we continue to catapult into an era of artificial intelligence, a distinct set of new marketing roles have surfaced that are shaping the industry's frontier with a blend AI-specific skills and ...

Andreas "Drew" Panayiotou joins Pfizer in the pharma’s inaugural biopharma global chief marketing officer role. In this capacity, Panayiotou will initiate building commercial infrastructure and add ...

What the future of marketing could look like in an AI-native ecosystem. Loading the Elevenlabs Text to Speech AudioNative Player... The United Arab Emirates has emerged as a global AI hub, thanks to ...

A modern empty office with a vacant chair behind a desk with a computer monitor and desktop decor. The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the ...