Business owners and marketing leaders across all industries understand the value of email marketing. Email is an excellent way to stay in touch with your audience and boost sales. What if I told you ...

When you have a new employee joining your company, you want to make a good impression. You want to help them feel part of the team. And you likely have important first-day information to share, such ...

Consider all the ways someone might arrive in your email database. Maybe they visit your website and subscribe to your newsletter. Maybe they enter their email in exchange for a helpful whitepaper. Or ...

I shared takeaways from having signed up for promotional emails from 100 brands in my last column, so for this one I want to share what happened next: I received a lot of welcome emails! But that’s ...

So you’ve got customers signed up for your newsletter or registered for your service. That’s great! But now you’ve got to make sure your welcome email doesn’t kill their interest. In any email inbox, ...