Today, the video has become a vital part of every successful marketing strategy. And why wouldn’t it be? It helps companies promote the brand and showcase the overall message in front of the target ...

This will help you align your video content with the desired outcomes. In the video embedded below, you can explore the process of identifying the learning objectives for your educational videos. Once ...

The video has to be short, sweet and to the point, so what do you do? No worries, gentle scribe, read on for answers. Videos have proven themselves as powerful selling tools, with 86% of marketers ...

How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...