Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

Marketing measurement has been perplexing advertisers since the dawn of digital. It’s been almost 30 years since the first online ad – a static banner for AT&T that appeared on HotWired.com back in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Data analysis is important for nearly every business. And while there are many tools on the ...

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...

Given the challenges of survey research detailed above, it is worth considering other approaches to measuring news consumption – especially when it comes to getting news online. One possibility is ...