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Marketing measurement has been perplexing advertisers since the dawn of digital. It’s been almost 30 years since the first online ad – a static banner for AT&T that appeared on HotWired.com back in ...

Given the challenges of survey research detailed above, it is worth considering other approaches to measuring news consumption – especially when it comes to getting news online. One possibility is ...

Functional diversity is at the heart of current research in the field of conservation biology. Most of the indices that measure diversity depend on variables that have various statistical types (e. g.