Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

- 97% of UK consumers want to hear from brands they have subscribed to at least once a week via text message - Since launching in the UK in April, text message marketing leader Attentive sees ...