Taylor Swift is headed back to the late-night circuit for the promotion of her upcoming album, The Life of a Showgirl, after a long hiatus from doing this kind of press.

For Taylor Swift, who routinely fills the largest football stadiums with paying fans, saying no to the halftime show was probably a fairly easy decision. But for those of us who aren’t mega-stars, sometimes a deal offers so much value in money, prestige, or visibility that we feel like we just can’t say no.