Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

This post is co-written with James Pennebaker, Professor and Chair of the Department of Psychology at The University of Texas at Austin. Since the publication of the Facebook experiment in the highly ...

This video features a prank-style social experiment designed to test fame digger behavior. After an initial interaction, ...

Adam Nelson, a principal investigator in the UW Department of Zoology and Physiology, led a study that used mice to show that social hierarchy involves status-dependent behavioral interactions that ...

Economics often borrows ideas from the sciences, yet unlike physics or chemistry, no country has ever run a controlled, pure economic experiment on a national scale. A pure experiment requires ...