National Lipstick Day is officially one day away (July 29th) and Smashbox Cosmetics just announced the release of an addition to their “Be Legendary” Lipstick line. There are many elements that make ...

NEW YORK--(BUSINESS WIRE)--Today, Perfect Corp., the global beauty tech solutions provider and developer of the award-winning YouCam Makeup app, is proud to announce the extension of their partnership ...

Anderson said she was "honored" to be featured in Smashbox's latest campaign. After several makeup-free moments, Pamela Anderson is all glammed up again for her latest collaboration with Smashbox ...

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LOS ANGELES--(BUSINESS WIRE)--Smashbox, the legacy, cruelty free beauty brand renowned for studio-grade, high-performance makeup, and artistry made easy, announces its launch in the U.S. Amazon ...

This highlighter is truly iconic. Did anyone else scour every store (online and in person) looking for the Champagne Pop shade when it first went viral? Smashbox bringing back this legendary shade is ...

According to research, we turn to nostalgia during times of crisis. Whether we're seeking comfort or looking for a way to distract ourselves, our default setting is to look back in order to move ...

Pam’s bringing back the glam. Pamela Anderson has gone viral for her many makeup-free looks over the past year, but now she’s showing off her iconic ’90s makeup in a new campaign for Smashbox. The ...

Leveraging a first-of-its-kind AI eye-shape detection and product recommendation solution, the YouCam Makeup App delivers a seamless user experience as the Smashbox Eye Genie will automatically detect ...