Apple is inviting developers to "reach customers before they search" using new advertising slots on the App Store. Developers have been able to advertise via the App Store search results since 2016, ...

So there I was, just mindlessly tapping away on my daily mobile game addiction, and I was interrupted by a regularly occurring, in-game currency-earning ad. These are usually the quick-hit 30 to ...

Earlier this year Apple announced that it would expand its ad business by adding new ad slots to the App Store. Although details of when the new ad slots would become available to developers were ...

Apple has begun contacting developers to encourage them to purchase ad space in the App Store, because of an imminent expansion of slots. Apple will soon expand its ad placements in the App Store ...