At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Global programmatic advertising will grow by more than $13 billion next year and the year after, but its growth rate has stalled and it’s making slower-than-expected headway in taking share from ...

AIMarX, a global intelligent marketing platform under iFLYTEK, appeared at DMEXCO this year: AIMarX presented its AI-Driven digital marketing solutions in programmatic advertising, influencer ...

At the e4m Real-Time Programmatic Advertising Conference, Dhruv Dhawan and Yenny Wong deliberated on India’s growing digital ...

RTB. DMP. DSP. SSP. It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that complex. And this strategy can be one of the most efficient and profitable for ...

As advanced as programmatic technology feels today, it won’t be long before we reflect on this era and realize we were just laying the technical infrastructure to unleash a whole new way of marketing ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

NEW YORK--(BUSINESS WIRE)--PulsePoint, a global programmatic platform for brand engagement, today announced the release of its programmatic content marketing platform, offering brands a single ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Sukornyk, Founder & CEO of Chango.

Programmatic advertising is a method of buying ads that's automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and ...