Brands aren't locking in huge CTV deals outside of live sports. What happens to all of that nonsports content across ...

If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional ...

Video advertising is poised to become the dominant format in the programmatic digital display marketplace this year, according to new estimates released by eMarketer. "This year, video will account ...

A February 2015 survey, conducted by RBC Capital Markets and Advertising Age, found that the biggest portion of US marketers cited mobile as the channel or format expected to have the most opportunity ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

While programmatic video, social, and programmatic display will see increased investment in the next 12 months in APAC region—and spend on traditional channels like radio, print and out-of-home (OOH) ...

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Programmatic Display Advertising Market - With Forecast (2016-2021)" report to their offering. The United States is the ...

Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds ...

Director of In-house Products at SmartyAds, a full-stack programmatic ad tech company with over 8 years of experience. We uphold a strict editorial policy that focuses on factual accuracy, relevance, ...

Since the first programmatic display ads appeared almost 30 years ago, programmatic advertising has gone from strength to strength. Its popularity has particularly soared in recent years. This year, ...

Global programmatic advertising display market by invitation-only An invitation-only programmatic is a private marketplace that is similar to an open auction in pricing, barring the fact that the ...