NFLX-AMZN DSP deal expands reach to 94M ad users. NFLX up 40% YTD as ad tier drives 55% of signups, supporting 2025's revenue ...

Amazon and Netflix are two of the major competitors in Hollywood’s streaming wars, but in at least one instance, they’re ...

Amazon Ads has struck a partnership with Netflix to give advertisers programmatic access to the streamer’s premium ad ...

Amazon Ads (AMZN) and Netflix (NFLX) announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad ...

The Trade Desk (NASDAQ:TTD) stock declined 7% following news that Amazon Ads and Netflix (NASDAQ:NFLX) have formed a partnership that will allow advertisers using Amazon’s demand-side platform (DSP) ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

Digital East, transforms campaign management with groundbreaking AI media planner, next-gen audience builder, and lightning-fast rich media creative engine. Dessy is very intuitive and easy to use.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...