The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

The digital battlefield is heating up as election season looms. This year’s presidential and congressional races are unprecedented, potentially seeing the highest voter engagement or disengagement ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...

Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...

Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...

Seattle customer engagement startup Ambassador has acquired the operating assets of Tacoma-based programmatic ad platform ...

Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong ...

Brkthru, a fast-growing media and marketing services company known for its performance-driven and customer-focused approach, today announced the acquisition of Gigawatt, a Milwaukee, Wisconsin-based ...

OMD's Emily Proctor presents at Programmatic IO Las Vegas 2025. The number of alternative IDs in the market is daunting. But OMD has a philosophy for determining which IDs will work best for brands’ ...