Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite outlines ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model. Business model taxonomy Freemium, Marketplace, and SaaS models Choosing the ...

The job of a product manager isn’t getting any easier. The introduction of continuous improvement processes, the ubiquity of rapid agile product development and release cycles and increasing ...