News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok Meta has begun to test ads on its Threads platform “with a handful ...

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and analytics officer Paul Ballew said there's "more work" to be done in terms of ...

A new test curve for determining solar panels’ breaking point from hail uses a broader spectrum of impact energies and ...