On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google.

OpenX has sued Google for anticompetitive practices in the digital advertising market. The adtech company alleged that Google's tactics "crippled competitors like OpenX at every turn." A federal judge ...

Matt Asay is a veteran technology columnist who has written for CNET, ReadWrite, and other tech media. Asay has also held a variety of executive roles with leading mobile and big data software ...

OpenX acquired two publisher tools, Mezzobit and PubNation, on Monday. By bringing these point solutions in-house, the SSP plans to strengthen its overall offering for publishers. The tools don’t ...

As part of an effort to make programmatic media buys even more transparent, independent audience exchange OpenX is launching a new system making it easier for advertisers and agencies to access server ...

Ad tech company OpenX is looking to be acquired and has met with potential buyers both within the ad tech sector and in the marketing cloud space, people familiar with the discussions told Business ...

Look under the hood at many of the buzziest digital publishers of the moment and you’ll hear all about native advertising, a new(ish) kind of paid programming that offers content that’s supposed to be ...

OpenX, the largest neutral online ad server for website publishers, is finally ready to take the wraps off of OpenX Market, a service that has been in the pipeline for quite some time and was ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Pasadena’s OpenX, a maker of online advertising technology, has joined ...