Niche perfumes, though, aren't so straightforward. One fragrance from the brand could appeal to someone who likes gourmand ...

CVC, a private-equity giant, has invested $300m to create Volleyball World, a joint venture with the International Volleyball ...

Those hoping to start their own businesses are often advised to choose a niche market where they can appeal to a devoted audience that knows exactly what it wants. However, the unfortunate downside of ...

Real estate brokering is a highly competitive business. Breaking into it is difficult, to say the least. In fact, it's commonly shared that 87% of new real estate agents fail within the first five ...

Entrepreneurs who try to appeal to everyone risk appealing to no one. One of the most critical steps to building a successful business and personal brand is to focus on a niche. Entrepreneurs should ...

It is possible to stay true to your brand identity while expanding your reach—it just requires a bit of strategy.