A computationally attractive model for the analysis of conjoint choice experiments is the mixed multinomial logit model, a multinomial logit model in which it is assumed that the coefficients follow a ...

Citations: Abdallah, Tarek, Gustavo Vulcano. 2021. Demand Estimation under the Multinomial Logit Model from Sales Transaction Data. Manufacturing and Service Operations Management. (5)1196--1216.

We investigate the use of a canonical version of a discrete choice model due to Daganzo (1979) [Daganzo C (1979) Multinomial Probit: The Theory and Its Application to Demand Forecasting (Academic ...