Can you relate to the following scenario? You are in the kitchen trying to prepare dinner while you are talking on the phon. A notification appears, and you check your texts. Meanwhile, your teenage ...

A person on multiple media devices. Chances are you’re guilty of “media multitasking”—and you might not even realize it. Media multitasking can take several forms, like using your phone during a ...

How many times have you sat down to watch TV or a movie, only to immediately shift your attention to your smartphone or tablet? Known as “media multitasking,” this phenomenon is so common that an ...

As a planner and buyer of media, I was often concerned about the loss of potential television advertising impressions to viewer multitasking. After all, by the late 1990s the traditional networks ...

Chief Strategy Officer and an expert in strategic brand positioning, marketing and development for progressive businesses. To continue reading this content, please ...

If you can't read through this article in one sitting, you may be in serious trouble. The good news is you wouldn't discover what your problem is. Are you still reading? It has been my presumption ...

How many times have you been asked during a job interview, “Are you a good multitasker?” or “How do you juggle multiple tasks at once?” How often has your boss said that you need to multitask better ...