Cracker Barrel's rebrand invited controversy so widespread that ultimately the President weighed in, and it chose to pull the changes entirely.

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

NORTH BETHESDA, Md., May 5, 2025 /PRNewswire/ -- Choice Hotels International, Inc. (CHH), one of the largest lodging franchisors in the world, is celebrating a major achievement for the Ascend ...

Cracker Barrel's new logo and restaurant remodels have stirred controversy from customers who fear the nationwide chain and country store is losing its traditional down-home draw amid calls for CEO ...

The country-themed restaurant chain reversed itself a day after it tried to reassure customers that its values didn't change ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...

Cracker Barrel is facing widespread backlash after rolling out a new logo and plans to update its restaurants to a more modern style. On Aug. 19, the chain restaurant announced changes to its logo and ...

The Asheville Regional Airport is following up the June openings of a new concourse and ticket lobby with a new logo and an updated website, to be joined soon by matching signage in the airport. “Our ...

The changes come after prominent anti-DEI activist Robby Starbuck called for Cracker Barrel to remove their LGBTQ+ and DEI ...