Over the past year, X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an ...

The official X Games account teased out the rebrand in several videos on social media just two days earlier. The videos ...

X Games is getting an extreme overhaul, adding a league and team component, more events, new logos, gambling, fantasy and ...

Paired up with their new Rivalries uniforms —the NFL's new set of kits inspired by teams' local communities—the Cardinals have painted their end zones to replicate the Arizona state flag. Add in a ...

AI judging, sports betting and global expansion mark the dawn of a new era Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is ...

The Utah Mammoth registered two new logos with the U.S. Patent and Trademark Office this week, providing a new look for ...

On Wednesday, X Games unveiled its new logo, part of a greater rebranding the company hopes will allow it to thrive for another three decades.

HoYoverse has officially revealed the logo of Petit Planet, its upcoming take on the cozy game genre, indicating that an announcement is imminent. It looks like the game will follow the same protocol ...

Cracker Barrel changed its iconic peg game text to be less harsh, replacing "just plain dumb" and "eg-no-ra-moose" with ...

Mississippi State football hopes throwback all-white uniforms and a raucous white-out crowd spark their first SEC win since 2023.