This posting is a sidebar, a bit of a rant. But if I can be a small part of saving the Likert Scale from death by its ongoing misuse, it'll have been worthwhile. You may receive a phone call about the ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

Data collected through multi-item Likert scales that contain reversed items often exhibit problems, such as unexpected factor structures and diminished scale reliabilities. These problems arise when ...