Denmark’s global toy company LEGO unveiled its “Smart Brick (LEGO component),” which reacts with light and sound based on children’s movements and manipulation methods and can transform into various ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

LEGO is currently offering a small Halloween Pumpkin set ahead of spooky season. You can pick it up for $11.99 directly from ...

Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first Smart Bricks sets are already available for pre-order and will be released in ...

SMART Play involves the use of a custom-made chip to make Lego sets more interactive with bricks that light up, make sounds ...