If you've ever embarked on choosing new paint shades for your home, then you'll no doubt have heard the term Light Reflective Value. But what exactly is LRV, and why is it important when choosing ...

There's a lot more that goes into selecting a paint color than just flipping through a fan deck and choosing the prettiest hue. You might be well versed in the differences between glossy and matte ...

It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

Warm whites, greige, and beige brighten dark rooms without feeling harsh or cold. Soft tones like blush, sage, and pale blue reflect light and add warmth and character. Light-reflective paint makes ...

AkzoNobel, the paint, coatings and specialty chemical company, has developed exterior wall paints that reflect more infrared light to reduce heat absorption and reduce energy consumption.With this ...

Whether it’s slides at playgrounds or roofs of houses, there are some things that you just don’t want to heat up in the sun. Not only does it make them uncomfortable to touch, but it also causes them ...

The fundamental challenge in designing durable infrared-reflective coatings is achieving the ideal combination of both high reflectivity and durability. Satisfying these competing demands is ...