This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

Whether you're writing your first resume or updating an existing one, stop and think about which keywords you need to add. You could be the most qualified person for the position, but yours will be ...

Facebook is adding a feature that could help you avoid seeing posts about topics you want to avoid. It's called "keyword snooze." Users can select a post about a topic they want to avoid, whether it ...

Google once again has disrupted the search marketing community by announcing exact match close variants will now include same-meaning variations. As a result, marketers putting all their chips into ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

An update to the Google AdWords app lets advertisers add, remove, and edit keywords from their mobile device. AdWords advertisers can manage the keyword list for any of their campaigns, as well as get ...

Imagine typing the same few keystrokes from any browser to email or clip a page, or start any kind of search. Quix is a universal browser commander, on your desktop or mobile, and it's my favorite new ...

Instagram is launching comment keyword filtering for all users, hoping to cut down on harassment on the photo-centric social network. The new feature offers Instagram users the option to enable a ...