Wars and pandemics change the world and shift the course of history. The Black Death killed half the population of Europe in the 14th century. But the plague eventually marked the end of Feudalism.

This is a preview. Log in through your library . Abstract Activation is a psychobiological concept that plays an important role in explaining consumer behavior. Following an introduction to the theory ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving digital landscape, understanding how consumers search for services ...