On the stage at The Drum Live this week, a panel of experts on marketing humor broke down the (serious!) commercial case for funny work.

According to the Statista study, 50.8% of respondents indicated that humor is the tone that most attracts them in an advertisement According to the study, 50.8% of respondents say that humor is the ...

Being funny without being offensive is of paramount importance. This is particularly true for women, as a robust literature shows women face harsher backlash than men for behavior seen as offensive or ...

NEW YORK (AP) - Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, ...

Cracking jokes in the office might seem like a shortcut to likability or leadership. But new research shows that humor at work is a gamble, and the costs of a flop are often greater than the rewards ...

Recent academic research has focused on the use of novelty and shock in advertising executions. One manifestation of this approach in American television advertising is the use of aggressive humor; a ...

Paul Hornung. Whitey Ford. Tom Heinsohn. Sports fans of a certain vintage will recognize those names as stars of football, baseball and basketball, respectively, from the 1950s and 1960s. Their ...

NEW YORK — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, and ...

NEW YORK — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, and ...

NEW YORK (AP) — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, ...