Don’t settle for another dull recap. Deliver PPC QBRs that highlight impact, engage stakeholders, and drive next-quarter ...

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. (Think automated bidding and recommendations, plus data-driven attribution.) But how can ...

We’re still not yet in a recession, but everything in life costs more. When everything costs more, sales are harder to come by. Especially if you aren’t the cheapest option, or worse, your website is ...

It gives me a sense of where the person focuses and where we might be able to collaborate. The “why” tells me whether they understand the thing or if they are just following the trends. Innovation can ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Are you struggling to choose between search engine ...

Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom ...

An ad quality score is a Google Ads metric that affects your ads' cost per click (CPC). A higher ad quality score means you can achieve more clicks on your ads for the same budget and improve your ...

You’re probably here because you’ve been wrestling with online ads and not quite getting the results you expected. Maybe ...

Pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts. Both tactics are useful ...

When it comes to digital marketing, two of the most talked-about strategies are Pay-Per-Click (PPC) advertising and Search ...