Exploring the lenses with which to filter Customer Data Platforms (CDPs) and eliminate vendors that don't meet business needs. Customer Data Platforms (CDPs) are rapidly becoming a foundational ...

Customer Data Platforms (CDPs) are emerging as the critical tool for transforming raw data into personalized journeys, ...

Publishers want to free their subscription revenue from the influence of the news cycle. Must-follow stories like pandemics and presidential elections can boost subscription numbers, but once these ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chad Engelgau Chances are ...

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer, enabling businesses to ...

The retail industry is experiencing a shake-up. Third-party data deprecation, consumer data privacy laws and rapidly changing consumer behaviors are resulting in a shift away from third-party data in ...