If you’ve built something entirely new, a product category no one else is doing, then you’re in one of the most exciting (and intimidating) pricing situations a founder can face. No competitors? No ...

Pricing your product is one of the most important decisions you'll make when launching a business -- yet it's also one of the most neglected. All too often entrepreneurs spend hundreds of hours ...

Pricing your products or services is not unlike threading a needle -- to find the opening, your prices need to be just so. Aim too high, and you will miss the mark and scare off customers. Aim too low ...

Whether you’re a freelancer or a small business owner, figuring out how much to charge for your products or services can be tricky. There’s plenty of math involved, in addition to knowing your ...