Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Here we go again—just as we dig into summer, the busy back-to-school and holiday shopping ...

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a ...

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the ...