Even if you allow potential customers to have a trial of your product – such as a SaaS application – this is usually not enough to get a sale. Keep in mind that it is likely that the person will not ...

The problem with even a flawless elevator pitch is that it’s all talk. It’s far more effective is to show rather than tell a customer about your product. Here’s a real-life example, from a reader, ...

BioWare’s highly anticipated sci-fi shooter Anthem is having its VIP demo this weekend, which will let players take their Javelins for a spin in a wide variety of activities as part of a small sample.

With more than a decade of experience, Nelson covers Apple and Google and writes about iPhone and Android features, privacy and security settings, and more. That said, you still might be interested in ...