Big businesses know their data is full of gold – but the cost of panning for that gold is starting to really add up. Globally, enterprise spending on data intelligence platforms is expected to exceed ...

Funnel, the Stockholm-based startup that offers technology to help businesses prepare -- or make "business-ready" -- their marketing data for better reporting and analysis, has closed $47 million in ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...