Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.

(Chipotle) Fans can also go through the Chipotle Boorito Maze on Roblox, where they can "unlock exclusive virtual items" when they get to the center of the maze, the announcement said.

Chipotle Mexican Grill launches a limited gaming experience on Roblox, and participating players can get free burritos in real life.

Chipotle's newest food item is a new version of steak that Roblox users will get to see first.

With the Chipotle Boorito Maze experience, $1 million in free burritos will be available, along with access to new virtual Halloween costumes and exclusive Roblox items.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

Chipotle Mexican Grill launches a limited gaming experience on Roblox, and participating players can get free burritos in real life.