Sometimes ads on social media are shockingly relevant. Other times, they’re not even close. The ad might show an item you recently searched for, like an indoor plant trellis. Alternatively, you might ...

YouTube looks set to add audio-only background ads to the video platform but only when you’re listening to content in the background on desktop. In a blog post, YouTube product manager Melissa Hsieh ...

YouTube is great, except for the annoying, unskippable ads. And, after the introduction of YouTube Premium, it seems like the number of unskippable ads for free accounts keeps going up. If you don’t ...

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...