Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

Look. And then, look again. Once more? Although Wendy's denied that it was a purposeful move, fans of the fast food franchise caught on that the word "MOM" had been designed into the collar. It's one ...

Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, and hidden meanings that most people never notice.

Many of the most popular, globally recognized brands have hidden designs in their logos that you may have missed. FedEx has ...

We've seen plenty of logo 'secrets' drive the internet wild over the last few years, and let's be honest, not all of them are particularly surprising. From the FedEx arrow to the BMW 'propeller', many ...