Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. Google introduced "automatically created ...

Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new ...

I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can use a ...

Google rolled out a machine learning-powered display product called Smart display campaigns on Thursday. The product is now generally available to all advertisers buying native, image or text ads ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in to Performance Max ...

Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. As the mobile phone has become nearly ubiquitous, consumers paradoxically ...

The popular automatic display ad type Responsive Display Ads (RDAs) will be undergoing a major transformation in the second half of this year. RDAs have been the default display option since 2018 and ...

AdAge reported on last week’s Google press event, where vice president of product management Neal Mohan explained how the company plans to extend its advertising empire beyond search keywords. Google ...