GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Google has updated the Google tag (the new Google tag) to include a new tap coverage summary and offering deeper Google Ads, Google Analytics, and various CMS integrations. Google wrote "we're ...

Search Engine Land » Analytics & conversion » Google releases simple, centralized tag solution Share The new Google tag is an expansion and rebrand of the existing global site tag. It will require ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...

Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Before GTM, everything needed to be hardcoded and even adjustments to your tracking ...

Search Engine Land is your source for Google Tag Manager news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a ...

Manchester's Fabric Analytics, a leading analytics and CRO agency, has been named an official Google Analytics Tag Management Partner – one of only 25 such partner agencies in the UK.

Shopify is changing how it handles checkout. If you’re running Google Ads or Analytics, you’ll need to act soon. Key deadlines. Shopify Plus merchants must migrate by Aug. 28, 2025. Non-Plus merchants ...

Editor's note: This is the second in a series of two articles covering key aspects of the upcoming retirement of Universal Analytics and transition to Google Analytics 4. See the first article here: ...